Watch me turn a 2% conversion rate into 5% using psychology
READY TO BUY?

Watch me turn a
2% conversion rate
into 5%
right in front of your eyes

Using psychology principles that most business owners completely ignore

MyWebsiteSucks Analytics Dashboard
Client: Eden Chiropractic

Before our psychology-based redesign:

• Conversion Rate: 2.1%
• CTA: "Schedule Visit"
• Weekly Revenue: $3,100
After applying 10 psychology principles:
5.2%
conversion rate
Result: $100,000 in first week
Before vs After
BEFORE:
"Contact us for more information"
0.8% conversion
AFTER:
"Not ready to commit? Start with our free 10-minute audit"
4.3% conversion
437% increase in leads
For the first time ever, get a behind-the-scenes look at the 10 psychology principles that turn browsers into buyers.
I even used these psychology principles to help a construction company generate $2.3M in leads by changing their homepage from "Quality Construction" to something that actually converted.

The psychology works across every industry. Here's how to apply it to yours.

The psychology behind websites that actually convert

Most websites violate basic human psychology. Here's how to fix yours using principles from behavioral economics, cognitive science, and real-world testing.

1

Match the Ask to Visitor Awareness

Most websites make the same fatal mistake: they assume every visitor is ready to buy. This violates a fundamental principle of consumer psychology called the "awareness spectrum."

The Psychology:
Visitors move through predictable stages: Awareness (just learned about you), Interest (researching solutions), and Decision (ready to purchase). Pushing someone from Awareness straight to Decision triggers psychological resistance.
Real Example: SaaS Company
Before (2.1% conversion)
"Start Your Free Trial"
Asking cold visitors to commit immediately
Psychological resistance = lost leads
After (6.8% conversion)
"See How It Works" (primary)
"Not ready? Download our ROI calculator" (secondary)
Reduced friction = more conversions
224%
increase in qualified leads by matching the ask to visitor readiness
Quick Implementation:
Add a secondary CTA for cold visitors: "Not ready to commit? Start with our free 10-minute audit." This reduces friction while capturing leads you'd otherwise lose.
2

Clarity Over Cleverness

Your visitors have about 5 seconds to figure out if you're relevant before they bounce. During those critical seconds, clever headlines and industry jargon work against you.

The Psychology:
Cognitive load theory shows that when people have to work to understand your message, most won't bother. Clear messaging reduces mental effort and increases comprehension. The brain prioritizes energy conservation over decoding clever copy.
Real Example: Construction Company
Before (1.3% conversion)
"PREFAB SIP SHELL PACKAGES + SLAB — DELIVERED READY TO FINISH"
Confusing technical jargon
After (4.7% conversion)
"Your Dream Barndominium, Built Your Way"
Clear outcome, emotional appeal
261%
increase in inquiries by replacing jargon with clear benefits
The 5-Second Test:
Your homepage should immediately answer: What do you do? Who is it for? Why does it matter? Use this formula: "I help [WHO] achieve [RESULT] through [METHOD]"

Here's the reality: most business owners know their website could convert better, but they don't know how to apply these psychology principles

You could spend months learning behavioral psychology and testing these principles yourself. Or you could have us design a hero section that implements all 10 principles specifically for your business.

$97
  • Custom hero section design implementing all 10 psychology principles
  • Messaging strategy based on your specific audience and market
  • Professional visual design that builds instant credibility
  • Multiple conversion paths for different visitor awareness levels
  • Complete psychology breakdown explaining every design decision
GET MY HERO SECTION REDESIGN

Delivered in 48 hours. One-time payment. 30-day money-back guarantee.

Hi, I'm Scott Moraes,
the founder of MyWebsiteSucks

I've spent 3 years analyzing hundreds of websites and applying behavioral psychology to turn underperforming sites into customer-generating assets. My clients have generated over $2.5M in additional revenue just by fixing the psychological barriers that make visitors bounce.

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