Get a Brutally Honest
Website Roast🔥
|

Case study below:
Eden Chiropractic was losing 68% of visitors within seconds.
After a few key insights?
They made $100k in a week with 45% of visitors booking. 🤯
Discover a Key Fix to Get More Customers

Stop guessing why visitors leave.


We've analyzed over 1,000 websites and found the same hidden conversion killers costing businesses serious money, even on slick-looking sites.


Drawing on decades of serial founder experience and academic rigor, we pinpoint the exact, fixable issues stopping your site from making the impact you deserve.

Free Report available in 2-4 weeks due to high demand. Every day you wait is lost revenue. Get priority analysis and your actionable fix in your hands in just 2 days.
100% Refundable. Zero risk to accelerate your growth.
Why Offer a Roast (For Free or Just $39 expedited)?
What's the catch? (Hint: There isn't one.)

Fair question. Most expert website analysis costs hundreds, if not thousands. So why are we practically giving this away? Simple.


This is the beta for a powerful conversion software platform we're building. Every site we analyze helps train our system to spot patterns that cost businesses money and block customer acquisition.


Think of it as a win-win: You get a brutal, honest, human-expert analysis identifying a critical barrier on your site and an actionable fix that can help you get more customers – for free, or get it fast for a tiny $39 fee. We get real-world data to make our software the best at helping millions of entrepreneurs scale sales effectively.


Our Founder, Scott Moraes is a serial entrepreneur and MBA professor. Scott and the team have built and sold multiple businesses, and had to learn the hard way the difference a high-converting website makes. Our passion is helping entrepreneurs like you succeed without wasting years and fortunes on trial and error. Happy to do something mutually beneficial :-)


And when the bad*ss full software platform launches, you'll also get special lifetime founder pricing.


Disclaimer: We’re not promising you'll double your conversions — but we do promise honest, experienced feedback and actionable ideas to improve your site. Use your own judgment, implement at your own pace, and know that all feedback is based on current best practices, not legal or financial advice.


See why these sites sucked
& how they got better👇
  • Sucks
    Full-screen video dominates the site
    ❌ “Schedule Visit” - not ready yet
    ❌ Menu pulls focus away from the CTA
    ❌ Fonts are inconsistent and hard to scan
    ❌ No clear audience or reason to trust

  • Sucks Less
    ✅ Emotional headline: “Feel Better...
    ✅ Shows happy family — perfect ICP
    ✅ Free consultation CTA = clear, risk-free
    ✅ Backup CTA for skeptics
    ✅Clean layout, trustworthy structure
The main issue Eden had
(and kind of breakdown you'll get)
It wasn't just the visuals that made the original Eden ineffective at building customer trust.. the deeper issue was about how site visitors may not have been ready to "Schedule Visit" as they didn't know pricing, duration, or how this might really benefit them.. so they more likely would bounce or start digging into the site for more information. In the mockup we ultimately made for their team, you can see a lot of risk and confusion was removed by making it clear the primary offer is for a free consultation, and then we used a second lesser CTA option if they still weren't ready and wanted to find out more. There was no real need to have all of the menu tabs, which were also pulling away from the primary CTA. This flow had much higher conversion potential. And we're all so pumped the result was Eden getting 45% of site visitors to book on the site. And with an average customer package value of $3k, Eden made $100,000+ in a week.
Stop Confusing your customers!
  • Sucks
    ❌ Insanely busy - Visual clutter
    ❌ Too much copy without focus
    ❌ Unclear CTA / makes user think
    ❌ No visual hierarchy
    ❌ Poor targeting — who is this for?

  • Still kinda Sucks,
    but Sucks Less
    ✅ Clear value-based headline
    ✅ Sharp visual hierarchy
    ✅ Obvious CTA with low friction
    ✅ Visuals match target customer
    ✅ Simplicity = faster decisions
Some timeless advice on not sucking
(Don't worry, we still screw up too)
  • Sell transformational benefits, not features
    People don’t buy tools — they buy things that get them what they want... more money, less stress, freedom etc. Your job is to figure that out and then make something that helps them get it.
  • Don't make people think
    Confusion and Indecision are our enemies. Too many options, unclear language.. all killers of conversion.
  • Use visual hierarchy
    People heatmap websites.. we scan for information that might help us get what we want. Make your site have good sizing and color pops.
  • Avoid walls of text
    It is so fricken hard to be concise when we want someone to quickly grasp complex concepts. But this is our job.
  • Know your customer + problem
    A site for everyone can speak to no one. Who are you trying to sell to? Be empathetic and design for that person and what they hoping to achieve.
  • Entire site is about your CTA
    Your Hero CTA (call to action) is the primary opportunity to achieve your goals. The rest of your site is just supporting sales content, aiming again to finally reach a point when they take the CTA.
How have you gotten this far and not pushed this button?
"Everything should be made as simple as possible — but not simpler."
— Albert Einstein
MyWebsiteSucks is a fun project and part of an umbrella of Startup and Small Business centered resources to help people improve their websites, secure funding, scale satisfying work, and move closer to financial freedom. We build simple tools and practical content to help entrepreneurs get better results, faster. If you're looking for funding, check out our other site Bootstrapper.chat

Connect with us
scott@howtostartthis.org
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